Bayer has published a new paper—Science-Led Self-Care: Principles for Best Practice—that it says sets out five key principles that should underpin all self-care products improving personal health and wellness. Bayer contends the paper is intended to spark a conversation within the industry and its key stakeholders around the need to promote science-led self-care for the benefit of consumers. In the wake of the pandemic and the rise of accessible, digital information, consumers are becoming...